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Hook Lab
Opening lines built to stop the scroll.
Describe the video, pick the platform — YouTube, TikTok, Reels, or a post — and Hook Lab writes the first line. It works from six formulas creators actually use: a challenge, a surprise, a curiosity gap, a specific number, a story, and a direct benefit. Say the hook on camera. Show it. The rest of the video only exists if this line holds.





